Our Centre Roles, Responsibilities and Key Contacts

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 Simon, along with many others, saw the importance of creating something unique in Hereford—an opportunity for our children to play at a higher level, develop their skills, and grow in a sport they love. While the county boasts a strong junior league, it’s vital that players also have the chance to showcase their talent within a regional league.

Football has always been Simon’s passion. He began chasing the dream of a professional contract, with spells at Bury and Plymouth Argyle, but when that door closed, another opened. Simon went on to enjoy senior football in the Midland Alliance and a long spell in the League of Wales.

In 2004, Simon chose to follow another dream—joining the military, like his father. This didn’t end his football journey; in fact, it expanded it. He played at Step 3 and overseas in Germany and Cyprus. It was during his time in Germany that Simon began his coaching career, playing and coaching for a German team while working toward his UEFA badges, eventually attaining his UEFA B.

Simon’s youth coaching truly flourished during his time in Canada. He converted his UEFA qualifications to the North American equivalent, enabling him to coach at provincial level and within the college system. He became part of a highly successful soccer association—an experience that inspired the model for HDC.

Of all Simon’s achievements, founding the HDC to give Hereford’s kids the chance to compete across the Midlands stands out as one of his proudest moments.

James has had an extensive career in football, both as a player and a coach. Beginning at youth level with Ross Juniors, he progressed through the ranks, playing for Pegasus U17/18 and Hereford United U18. Transitioning to men's football, James played for Hereford Reserves, competed in the Hellenic Premier League with Pegasus, and later in the West Midlands Premier League with Westfields. 

Alongside his playing career, James has amassed over 20 years of coaching experience. He has worked with all age groups at Pegasus, including the first team, and has contributed to the development programs of Bristol Rovers, Cheltenham, and Hereford at various levels. With a UEFA B license under his belt, James brings a wealth of knowledge and expertise to both the playing field and the coaching arena.

Hereford Development Centre are very lucky and excited to have James onboard!

 Emma is the cornerstone of our finance operations at the HDC. With her ACCA and CTA qualifications, she brings a wealth of knowledge and expertise to our organisation. Emma works full-time as a tax manager for a listed multinational company based in London, where she oversees the UK tax compliance of the business and keeps abreast of the legislative changes. Her commitment to excellence ensures our centre remains financially sound, allowing us to focus on nurturing young talent and providing top-notch facilities. We are incredibly fortunate to have Emma’s skills and dedication supporting our mission.